This article analyses the company using the swot methodology. Nke including business summary, industrysector information, number of employees, business summary, corporate governance, key executives and their. Nike inc company profile get an indepth profile of nike inc, including a general overview of the company s business and key management, as well as employee data and location and contact. The company expanded its line of products that year, adding athletic shoes for children. Added up, its a powerful formula for extending our competitive advantage and delivering sustained growth for years to come. The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. John buffi is a retired police offer who lost his home to superstorm sandy. The company, founded in 1964, contracts with manufacturers in indonesia, vietnam, china. Nike today nike is now the worlds leading supplier of athletic shoes. At nike world headquarters, breakthrough products are designed and developed for the worlds athletes. It has reached achievements in their innovation in products that nike has become one of the. Nike branded footwear is the largest component of overall nike sales. Oct 08, 2015 nike became an entity of its own in 1978 with the incorporation of nike, inc. Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel and equipment.
To a company that powers the data center and billions of smart, connected devices. Learn more about nike s innovation team, platforms and partnerships. Knight is a cofounder of the company and, except for the period from june 1983 through september 1984, served as its president from 1968 to 1990, and from june 2000 to 2004. It is headquartered in atlanta, georgia and employed. Oct 24, 2011 nike world headquarters one bowerman drive beaverton, or 97005 phone. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Nike is a global brand that is synonymous with quality and excellence. When an estimated 40,000 marched in seattle to protest the world trade organizations meeting, months of organizing by environmental groups, trade unions, human rights organizations and others, came to fruition. We are passionate about potential and believe everyone should have the tools to reach theirs. The nike code of conduct provides an overview of the laws, regulations and company policies that apply to us and the work we do, but it does more than that. Paige adams, haley smith, laura freeman, dan lawson, hayley jacobs, gage mitchell history of nike bill bowerman and phil knight desired greater performance shoes founded blue ribbon sports in 1964 created the swoosh and changed name to nike in 1971 based in beaverton, oregon. Nike is the largest seller of athletic footwear and athletic apparel in the world. Nike inc company overview founded in 1964 nike inc is a. The company is headquartered near beaverton, oregon, in the portland metropolitan area.
The company primarily operates in belgium, continental france, great britain, luxembourg. It was founded in 1964 as blue ribbon sports by bill bowerman. The nike companyoverview history and current status. Along the way, nike helped the worlds best athletes win. Our diverse nike team is the spark that ignites our imagination and drives innovation. A free powerpoint ppt presentation displayed as a flash slide show on id. Nike asks you to accept cookies for performance, social media and advertising purposes. Nike industry and company analysis nike adidas free 30. Nike represents a global culture of sport, style and the pursuit of greatness. Business plan for nike products business essay uk essays. Dec 29, 2011 john buffi is a retired police offer who lost his home to superstorm sandy.
We build deep, personal connections with consumers. Advertising cookies of third parties collect information to help better tailor advertising to your interests, both within and beyond nike websites. Global revenue share of nike in 2019, by product type. Nike industry and company analysis free download as powerpoint presentation. Nike became an entity of its own in 1978 with the incorporation of nike, inc. The key theme in this article is that nike is currently at a stage where it has to either diversify into other segments or risk placing all its eggs in one basket. Nike is now the worlds leading supplier of athletic shoes and apparel and major manufactures of sports equipment. Nike footwear is the company s leading product offering, bringing in more than 60% of sales and led by the iconic jordan brand and other collections. Nike will donate 32,500 pairs of the air zoom pulse in cities around the world. Nike inc company profile get an indepth profile of nike inc, including a general overview of the companys business and key management, as well as employee data and location and contact. Pdf this report is all about to show a marketing plan for nikes products.
Cce or the company produces, markets and distributes nonalcoholic beverages. Consolidated sales of puma worldwide from 1993 to 2019. Now, we are on an exciting journey to transform from a pc and server company to a technology leader, trusted on performance and focused on unleashing the potential of data, creating value for people, business, and society on a global scale. Read nikes mission statement and find information about. Nike delivers innovative products, experiences and services to inspire athletes. Nikes mission is to bring inspiration and innovation to every athlete nike inc. In our decision of choosing nike shoes, its being the worlds leading innovator in athletic footwear had the most important impact. The company has over 700 shops around the world and has offices situated in 45 countries outside the united states. Nike shoes has been chosen as the product of this project. This stems from a constant drive to imagine, invent and deliver the future of sport a mission facilitated by workspaces that support rapid.
Company overviews of nike and reebok 3978 words 123. From the retail floor to our global offices, differences drive our excellence. In fiscal 2001, nike footwear comprised around 59% of sales compared to 53% at the end of fiscal 2006. Nike processes information about your visit using cookies to improve site performance, facilitate social media sharing and offer advertising tailored to your interests. Employees from about 100 nations are working at our global hq in herzogenaurach, germany the world of sports. Ten year financial history in millions, except per share data and financial ratios 1,2,3 2014 20 2012 2011 2010 2009 2008 2007 2006 2005. The company takes its name from nike, the greek goddess of victory. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. The company specializes in athletic wear, providing. Fy1415 sustainable business report, which details nikes progress in multiple areas, shows where we exceeded expectations, and where we came up short. The company began to grow in leaps and bounds, not only through its own inventions but also through its acquisition of other companies and the diversification of its line of products. Knight, a director since 1968, is chairman emeritus of nike, inc. According to them, you are an athlete if you possess a body. The company was founded on january 25, 1964, as blue ribbon sports, by bill bowerman and phil knight, and officially became nike, inc.
Strategic public relations, sweatshops and the making of a global movement. It is the worlds largest supplier of athletic shoes and apparel and a major. Nike industry and company analysis nike adidas free. News, events and reports learn more 2017 investor day. Nike market analysis and business overview uk essays. However, this business is becoming a smaller portion of the companys portfolio. We are continuously working to expand, improve, and remain competitive within the industry. Thats why we require our employees and board members to comply with both the letter and spirit of the code and make decisions that will preserve the. Weve worked for over 15 years to understand, track and decrease carbon across our value chain. Reports are delivered in pdf format and can be downloaded from your online. Nikes footwear sectors net revenue 20172019, by region forecast of nikes global market share in athletic footwear 20112025 nike and adidas share of the footwear market as of 2017, by region.
Overview financial publications financial calendar statutory publications. He now uses the demolisher system to help take care of his 91yearold father and children. Nike swot 2020 swot analysis of nike business strategy hub. And we deliver an integrated marketplace with compelling retail experiences. Is a leader in the design, development, marketing, and distribution. Organized publics in the form of trade unions, human rights groups and. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. The silhouette has a history of earning respect from some of the worlds top runners, including the womens marathon. Download as ppt, pdf, txt or read online from scribd. Our nike ecommerce website is located at on our nike corporate website, located at.
Today nike is the worlds leading innovator in athletic footwear, apparel, equipment and accessories. Nike s footwear sectors net revenue 20172019, by region forecast of nike s global market share in athletic footwear 20112025 nike and adidas share of the footwear market as of 2017, by region. Home homepage membership levels membership data coverage complete stock list founders message the book value investing forum podcast free trial. For over 50 years, intel and our people have made a profound impact on society.
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